My site ranks first in Google is because of Domain Authority?

My site ranks first in Google

What is Domain Authority?

Domain authority, or as Google calls it, online business authority, is an important ranking factor in Google in 2010.

  • Most sites probably have some measure of online business authority and it is probably measured by the amount and quality of the sites that link to it
  • Basically massive domain authority is given to a very popular sites that have gained a lot of links from credible sources
  • Perhaps a site which has a lot of links from other online business authorities too.

SEO more usually talk about domain trust and domain authority based on the number, type and quality of incoming links to a site.

Examples of trusted, authority domains include Wikipedia, the W3C and Apple. How do you become a OBA? Through building a killer online or offline brand or service with, usually, a lot of useful content on your site.

How do you take advantage of being an online business authority? Either you turn the site into a SEO Black Hole (only for the very biggest brands) or you pump out information – like all the time. On any subject. Because Google will rank it!

Can you (on a smaller scale in certain niches) mimic a online business authority by recognising what OBA do for Google, and why Google ranks these high in search result?. These provide THE service, THE content, THE experience. This takes a lot of work and a lot of time to create, or even mimic.

In fact, as a SEO, I honestly think the content route is the only sustainable way for a most businesses to try to achieve OBA at least in their niche or locale. I concede a little focused linkbuilding goes a long way to help, and you have certainly got to get out there and tell others about your site…